Job Duties:

• Own local brand strategy in alignment with global brand guidelines and seasonal directives
• Translate global campaigns into locally relevant executions without diluting brand DNA
• Lead end-to-end seasonal launch planning
• Ensure product drops, collections, and capsule releases are supported by strong narratives
• Align campaign timing with retail, wholesale, and e-commerce calendars
• Drive 360° brand campaigns spanning digital, retail, events, influencer, and partnerships
• Manage KOL/ ambassador /creator or cultural collaborations where relevant to brand identity
• Regular Market visits to track trends, culture, movements, and lifestyle shifts
• Monitor competitor brand drops, collaborations, and pricing strategies
• Manage brand marketing budgets and forecast ROI
• Good understanding of driving sell-through and managing aging inventory.
• Action & Monitor Brand & Profit Center P&Ls.
• Demonstrate strong numerical capability by analyzing sales performance, margins, pricing effectiveness, and campaign ROI to drive profitable growth and support data-driven brand decisions.
• Lead the pricing Strategy for the brands allocated & accountability for GP margins
• Collaborate with sales, Finance, e-commerce, and supply chain teams

Requirements:

• Male/ Female
• Age below 45 years 
• Bachelor’s degree in Marketing, Fashion Management, Business Management, International Business
• MBA or Postgraduate qualification in Brand/Marketing (preferred)
• Minimum 7 years in brand marketing, with at least 2 years in a Brand Manager role
• Proven experience in fashion, lifestyle, beauty, or retail-driven brands
• Experience in fashion buying will be an added advantage
• Decent portfolio of integrated campaign execution across ATL, BTL & TTL
• Candidates residing within a 25 km radius will be given preference